We will produce (5) high quality short films, to be accessible on our website and social media platforms and promoted though the university communications office. We will use our research on eastern hellbender salamanders to draw attention to challenges facing wild amphibian populations. As hellbenders (and amphibians in general) are indicators of environmental health and water quality, the primary message of these films will be that protecting amphibians is in the best interests of all. We would like to test the response to different versions of the films in different age groups and demographics, which will be done by Qualtrics surveys in partnership with our Human Dimensions Research Unit faculty in the Department of Natural Resources, Cornell.